SEO involves optimizing a website’s content, structure, and technical elements to improve its visibility and ranking in search engine results pages. By understanding how search engines work and what users are searching for, website owners and digital marketers can make strategic improvements to their websites to increase organic (non-paid) traffic. User experience plays a significant role in SEO. Search engines aim to provide the best possible search results to their users and they take user experience into consideration when ranking websites.

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